Sthree – Celebrate with us as Zivame turns 3.

    This month we’re celebrating your stories. Share your inspirational anecdotes, your achievements or any instance where you’ve made a positive impact. It could be an interesting snippet about an event that changed your life, an adventure you were part of or anything as simple as teaching a child how to read. We find that the little joys of life are as inspiring as the big ones. The best entries will be chosen and shared with people across the country. 

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All Out This August

Adieu August! A lot of fun and frolic, that’s what happens in our office. It’s not just all work here at Zivame. Let’s take a look at some of the highlights that kept us cheerful throughout the past month.

So we recently told you about our collaboration with U Mumba & Pro-Kabbabdi. But the game we should be rooting for is Table Tennis as we do play A LOT of it, day in and day out. A day in the office wouldn’t be complete without the ping-ping that resonates from the TT table area. August saw a volley of games that were part of our official table tennis tournament.  Crowds gathered, people trained ardently to play the sport that they hold so close to their heart. And in the end Bhupendra Singh, from Tech emerged the champion of the tournament. After much whining from the lot in the marketing team, we also saw a Foozball table make entry into the sporting arena.  Carrom doesn’t seem to have caught on all that much as of yet.

We love to dress up here at Zivame. Retro day saw polka dots and poufs and a whole lot of colour, the customer service team have  always  played  an enthusiastic role and have always kept in form to the theme. Kudos to them. A lot of pretty ladies made quite the statement during our ethnic day celebration but the men weren’t to be left very far behind. Everyone seemed to have a blast. We seem to have a fondness not only for lingerie but for ethnic wear as well. And in the lingerie department we met a lot of interesting women who were some of the first to experience our Fitting Lounge (Stay tuned for more about that in our coming posts)!

What Does A Kabbadi Team Have In Common With A Lingerie Store?

Let us enlighten you. We at Zivame decided to support a unique cause. A cause we felt needed a strong champion – The need to safeguard the dignity of women in our society. With crimes against women increasing at an astounding rate, there is an alarming need to create awareness and encourage people to maintain zero tolerance towards violence against women. We decided to run a strong campaign that would make an immediate impact.

And who better to join forces with than a team of 12 strong contenders formed and owned by U Sports, namely U Mumba. Participating for the first ever season of “Star Pro Kabaddi League” along with seven other teams, they seem to have taken the Indian Television Scene by Storm.  We approached the team U Mumba who happen to be leading contenders to support us in our quest.  We were greeted with overwhelming enthusiasm from their side.  They were overjoyed at the prospect of coming forward to create awareness and pledge support through a cause oriented digital campaign called ‘MARYADA’.

Supported all the way by Unilazer Sports and championed by one of the best teams in a manly sport like Pro KAbbadi, ‘MARYADA’ is one of the most unique campaigns to hit Social Media. Maryada translates to a limit or boundary in Sanskrit.  If we have to elaborate, it is an outline of the intrinsic moral laws, including likewise ethics, or established customs or rules, and hence signifying rectitude. In a game of Kabaddi, the centre line is considered as the boundary line for each in the team. Each time a raider from the opposite team crosses the line, he breaks this boundary. Every successful defence point is leveraged through the campaign as the U Mumba’s effort towards this noble cause.  So a win for U Mumba is a win for women.

A team of 12 men fight very hard in the name of women and dedicate every win as a step towards protecting and safe-guarding the dignity of women. Through our social media platforms like Facebook and Twitter, we play an active role in promoting this noble cause. We’re inviting you to come be a part of this revolution as well. Do join us.  

4 Good Reasons To Wear A Sports Bra

The benefits of a good workout are well known. When it comes to your breasts, you sure can do without that ever-so-embarrassing bounce, while on the treadmill or during that early morning jog.  Does it put you off from exercising? Is your bra standing in your way of your fitness regimen?

Not to worry we’ve the perfect solution to your woes: THE SPORTS BRA.

Here Are The Top Reasons Why You Should Invest In A Sports Bra:

#1 Say Goodbye To Those Stresses & Strains
If you have accepted upper back & neck strain as a part & parcel of life, you are in for a pleasant surprise. It could simply be on account of that additional weight in front. Nothing that a good Sports Bra can’t knock off.

#2 Saggy Boob Syndrome Is Now Passe
High-impact sports deserve high quality sports equipment. After all you wouldn’t run without proper shoes protecting your feet, would you? Why wouldn’t you then go all out to protect your assets from sagging? With a Sports Bra you can protect your Cooper’s ligaments from stretching & causing those twins to loose shape.

#3 Comfort & Style Come Together
If you thought Sports Bras are only about comfort, think again! Go in for the Encapsulation bra to give style a whole new meaning.  Not only do these encapsulate the breasts and offer support, they’re also great if you hate that “uni boob” look! You could also go in for the Compression Sport Bras that ‘hold’ the breasts against the chest wall and provide bounce prevention too.

#4 Breathe Easy
It is not just important for you to breathe easy but for your skin as well! The breathable, moisture wicking fabrics of Sports Bras allows your skin to breathe well so you can focus on your exercise regimen. They also provide for extra sweat absorption and help you burn out your fat without losing too much water from the body. Now isn’t this an added perk?

Who doesn’t love some attention? Armed with the right Sports Bra, you get attention for the right reasons! The next time they play “Shut up & Bounce” at your gym or your aerobics class, you can groove to the music without wondering if the song was indeed meant as a “double entendre”!


6 Survival Tips for the Non-Football-Friendly Girlfriend

Admit it , you’re one of those women who just can’t stomach sports. You’ve already reached your wit’s end thanks to all the incessant banter about a sport you’ve secretly described as , “A bunch of men running after a white and black colored object.”

Don’t sweat it, fellow World Cup victim. We’ve made it through the worst . And there’re only a few games left to go!

Here are six tips to help you make it through the finals and keep your football-smitten boyfriend happy.

1. Look At The Bright Side
All that eye-candy, laid right out there for your viewing pleasure. Ogle those drop-dead gorgeous guys all in the name of football!

2. Food
The way through any man’s heart is through his stomach. A ready supply of beer, chicken and pizza will earn you oodles of gratitude.

3. Reinforce Yourself With Sustenance
Chocolates are a girl’s best friend, why wait for someone else to satisfy you?

4. A Football App
Plain and simple, you’ll get updates every second. Being tech-savvy is always a life-saver. A girls’s gotta do, what a girl’s gotta do.

5. Throw A Football Party
What better way to indulge your man, than with an occasion to celebrate his favorite obsession with his best buddies? Your effort will not go waste.

6. If All Else Fails Try ‘Brazooca’
Our custom-made, limited-edition World Cup Lingerie Set, inspired by the official football of FIFA 2014 ‘Brazuca’. You’ll have him hooked in a matter of seconds.

Having said all this, with the World Cup season coming to an end you could try to be a bit more understanding. Hey, wait? Did someone just mention league matches?